The mission for Heroes & Ghosts Tattoo was clear from the beginning, showcase the artists work and get potential clients to connect with the shop. Understanding the importance to showcase the shop as a whole, the homepage gallery pulls images from each artists portfolio and displays them at random. This was done to insure that every time a potential client visits the page they will be shown a cross section of the shops work, rather than just one artist. Each artists portfolio is available individually on their respective pages along with a bio, contact information, and social networks. It was important that the site not only show what comes out of the shop, but also acts a tool to get customers in contact and ultimately in the door. With that in mind the contact form allows new and current clients to not only send general inquiries, but also directly reach an artist of their choosing.