The Society of Aerial Cinematographers (SOAC) needed a site to act as a hub of information for its members, delivering both SOAC event updates as well as RSS feeds from the world of aerial cinematography. The design aims to make this information easily accessible by treating the homepage as a launch pad for visitors. From the first page load newcomers can get a feel for what the SOAC has to offer while subsequent pages provide information on becoming a member. Current members can also see the most recent news from the homepage, or continue on to the blog page for a full list of articles.